Media Training for Executives, Spokespeople & Leadership Teams
Prepare for tough questions, high-stakes interviews and moments that matter.
When your organization is facing the media, clarity matters. Confidence matters. Credibility matters.
Richard Maxwell Communications provides practical, realistic media training for executives, spokespeople, communications teams and subject matter experts across Canada.
Media Training Led by a Former Broadcaster
Richard Maxwell is a former award-winning broadcaster who has conducted thousands of interviews.
That experience gives participants a rare advantage: they learn how journalists think, what reporters are really listening for, and how to avoid the common mistakes that can damage credibility.
Participants don’t just learn theory. They practise realistic interviews, receive direct feedback and leave with tools they can use immediately.
Who This Training Is For
Executives & Senior Leaders
For leaders who may need to speak publicly, represent the organization, or respond to high-stakes questions.
Spokespeople & Experts
For corporate spokespeople, subject matter experts, government leaders, healthcare executives and board chairs.
Teams & Organizations
For communications teams, leadership groups, crisis response teams and anyone who may be interviewed by the media.
What Participants Learn
Our media training is practical, interactive and focused on real-world interview situations.
- How to prepare for media interviews
- How to develop clear, memorable messages
- How to answer difficult or unexpected questions
- How to stay calm under pressure
- How to avoid speculation and off-the-cuff comments
- How to bridge back to key points
- How to speak in clear, quotable language
- How to handle aggressive or persistent questioning
- How to improve body language, tone and delivery
- How to build confidence on camera
Our Coaching Approach
Practical
Participants work with realistic interview scenarios, relevant messages and media situations specific to their organization.
Interactive
Every session includes practice interviews, coaching, video playback and feedback — not just theory.
Supportive
We create a constructive environment where participants can build confidence and improve without feeling put on the spot.
Realistic On-Camera Practice
Media interviews can feel very different once the camera is on.
That’s why our sessions include realistic practice interviews, video playback and constructive coaching. Participants see how they come across, learn what to improve and practise again in a supportive environment.
The result is practical improvement — not just information.
Participants leave with a stronger understanding of how to stay focused, handle pressure and represent their organization with greater clarity and confidence.
Crisis Media Training
In a crisis, every word matters.
We help leaders and spokespeople prepare for challenging situations such as workplace incidents, product recalls, cybersecurity breaches, legal or regulatory issues, labour disputes, safety concerns, reputational challenges and high-profile media scrutiny.
The goal is to help participants communicate clearly, responsibly and calmly when the stakes are high.
In-Person and Virtual Media Training
Programs can be delivered in person or online and customized for your audience, objectives, industry and time available.
Sessions may include message development, interview simulations, difficult-question practice, video playback, individual coaching and group feedback. Training can be designed for one executive, a small leadership group, or a larger team.
We also offer dedicated virtual presentation skills training for teams that present regularly over Zoom, Teams or other online platforms.
Why Work With Richard Maxwell Communications?
Organizations choose us because our training is practical, customized, realistic and based on real newsroom experience.
We help participants become clearer, more confident and more effective communicators — whether they are preparing for a scheduled interview, a public announcement or a difficult issue that may attract media attention.
Trusted by Organizations Across Canada
We’ve helped organizations across a wide range of sectors, including government, healthcare, financial services, energy, education, infrastructure, technology, real estate, construction, retail, associations and not-for-profits.
Media Training FAQs
How long is a media training session?
Sessions can range from a focused 90-minute coaching session to a half-day or full-day program, depending on the number of participants and the goals of the session.
Do you offer virtual media training?
Yes. We offer both in-person and virtual media training.
Can you help prepare someone for a specific interview?
Yes. We can help prepare executives or spokespeople for upcoming interviews, announcements, presentations or difficult questions.
Is the training recorded?
All sessions include recorded practice interviews so participants can review their performance and receive practical feedback.
Do you train groups?
Yes. We train individuals, small groups and leadership teams.
Media Training Across Canada
Richard Maxwell Communications provides media training, spokesperson training and executive communication coaching for organizations across Canada. We work with executives, leadership teams, communications professionals and subject matter experts in major Canadian markets and can deliver programs in person or virtually.
Explore our location-specific media training pages:
Looking for training in another location? Visit our Locations We Serve page or contact us to discuss your requirements.
Help Your Team Handle Media Interviews with Greater Confidence and Clarity
Contact Richard Maxwell Communications to discuss media training for your executives, spokespeople, communications team or leadership group.
