Managing the Media
Media Training
Our unique media training method shows you how your words can make news and we’ll give you the powerful tools & techniques you need to successfully deliver an excellent media interview.
Managing the Media is a highly interactive media training program that gets you ready to face the media with realistic interviews, insightful analysis, and lots of hands-on coaching.
Why do you need media training?
Media exposure can help ensure the voice of your organization is heard and it can be a powerful tool for your business, but only if you know how to use it effectively. A great performance in front of the media can add to your bottom line while a poor performance can spell disaster.
We work with some of the most respected organizations in Canada, including several Fortune 500 companies. Our proven system will help strengthen your brand and enhance and protect your company’s reputation.
How the Managing the Media program will help you.
In broad strokes, our media training program, Managing the Media, teaches you:
How to prepare for an interview or news conference
How to create powerful messages
How to speak in sound bites
What questions reporters are likely to ask
How best to respond to reporters’ questions
Strategies for answering tough questions
Techniques to avoid interview pitfalls
How to share your good news & your bad news
How to stay calm and focused when under the gun
We also offer crisis communications planning so that when the worst happens – as it sometimes does – you have a plan in place already.
Executives, managers, and spokespeople using our unique process are more articulate, influential, and persuasive media communicators.
Get ready for your next media interview.
Our comprehensive media training program will get you ready to face the media with:
Realistic on-camera interviews
Hands-on coaching
Insightful analysis
Immediate feedback
A sharp focus on message delivery
We want to work with you.
Whether you’re looking for media training 101, a media training refresher, or more advanced executive media training for the C-suite, every program we offer is customized to meet your needs.
One-on-one or small group media training is available in full-day, ¾-day, ½-day, and 90-minute formats. All of our programs are also available virtually.
To set up a complimentary consultation to discuss your media training needs, and to learn more about our program and its various options, please just visit our "Schedule a Call" page and select a time that's convenient for you.
Or, drop us a line by clicking on the button below!
