When your organization is facing the media, clarity matters. Confidence matters. Credibility matters.

Richard Maxwell Communications provides practical, realistic media training for executives, spokespeople, communications teams and subject matter experts across Canada.

Our sessions help participants learn how to stay focused, handle difficult questions, deliver clear messages and represent their organization with confidence.

Media Training Led by a Former Broadcaster

Richard Maxwell is a former award-winning broadcaster who has conducted thousands of interviews.

That experience gives participants a rare advantage: they learn how journalists think, what reporters are really listening for, and how to avoid the common mistakes that can damage credibility.

Participants don’t just learn theory. They practise realistic interviews, receive direct feedback and leave with tools they can use immediately.

Who This Training Is For

Our media training program is designed for:

• CEOs and senior executives

• Corporate spokespeople

• Government leaders

• Healthcare executives

• Communications teams

• Board chairs

• Subject matter experts

• Crisis response teams

• Anyone who may be interviewed by the media

What Participants Learn

Participants learn how to:

• Prepare for media interviews

• Develop clear, memorable messages

• Answer difficult or unexpected questions

• Stay calm under pressure

• Avoid speculation and off-the-cuff comments

• Bridge back to key points

• Speak in clear, quotable language

• Handle aggressive or persistent questioning

• Improve body language, tone and delivery

• Build confidence on camera

Realistic On-Camera Practice

Media interviews can feel very different once the camera is on.

That’s why our sessions include realistic practice interviews, video playback and constructive coaching. Participants see how they come across, learn what to improve and practise again in a supportive environment.

The result is practical improvement — not just information.

Crisis Media Training

In a crisis, every word matters.

We help leaders and spokespeople prepare for challenging situations such as:

• Workplace incidents

• Product recalls

• Cybersecurity breaches

• Legal or regulatory issues

• Labour disputes

• Safety concerns

• Reputational challenges

• High-profile media scrutiny

The goal is to help participants communicate clearly, responsibly and calmly when the stakes are high.

Why Work With Richard Maxwell Communications?

Organizations choose us because our training is:

• Practical

• Customized

• Realistic

• Supportive

• Based on real newsroom experience

• Focused on measurable improvement

• Designed for senior leaders and professionals

We help participants become clearer, more confident and more effective communicators.

Trusted by Organizations Across Canada

We’ve helped organizations across a wide range of sectors, including:

• Government

• Healthcare

• Financial services

• Energy

• Education

• Infrastructure

• Technology

• Real estate

• Construction

• Retail

• Associations and not-for-profits

Frequently Asked Questions

How long is a media training session?

Sessions can range from a focused 90-minute coaching session to a half-day or full-day program, depending on the number of participants and the goals of the session.

Do you offer virtual media training?

Yes. We offer both in-person and virtual media training.

Can you help prepare someone for a specific interview?

Yes. We can help prepare executives or spokespeople for upcoming interviews, announcements, presentations or difficult questions.

Is the training recorded?

All sessions include recorded practice interviews so participants can review their performance and receive practical feedback.

Do you train groups?

Yes. We train individuals, small groups and leadership teams.

Ready to Prepare Your Team?

Whether you’re preparing for a media interview, a public announcement or a potential crisis, we can help your team communicate with greater confidence and clarity.